1. What do you think about this person based on the cover of the magazine? How does he look? How does he make your feel? This man appears to be very athletic and concerned with his body, possibly he is a body builder. He seems to be very tough. The image instantly makes me think of a setting from an action movie. From the surrounding titles and words on the page you can see that this magazine cover was intended to persuade an audience that is concerned with body, appearance, and specifically muscles. If you notice the lighting on his muscle this could be considered the focal point of this magazine cover as the lighting directs your eye to his muscle. His arm is also centered in the middle of the page again pulling your eye to the page. This magazine follows a pattern which is also known as the Z Pattern. Your eyes see the title going across the top of the Magazine cover your eyes are then pulled to the title "GET LEAN", notice how get is in a darker font to really attract the viewer's eye. You are then pulled towards the image of his arm and then again back to the title "20 INCH ARMS". This creates a Z pattern as your eyes are moving in the shape of a Z as you look down the page. They want you to grasp the title of their magazine, then create a mood about muscles, enforce that mood with an image and finish that mood with a specific saying.
2 What is the main purpose of this magazine?As described above the main purpose of this magazine is to encourage the customer to buy this magazine to learn more about their muscles and how to increase their muscle size and improve their overall body image. They used a very well known actor to encourage the results.
3. Describe who you believe is the magazine's intended readership.This magazine is directed at males probably between the ages of 16 and 50 who want to improve their muscle mass and overall appearance. This is directed to an audience that is interested in building muscle mass, most likely an audience who already has a gym membership and lifts regularly.
4. What lifestyles, values, points of view are represented or omitted? It seems to address muscle increase, however I do not see anything about nutrition or health improvement, mainly appearance and muscle size.
1. What do you think about this person based on the cover of the magazine? How does he look? How does he make your feel?This magazine shows success most likely in the business world or in politics. I think this image represents a high class man with many persuasive skills. It represents power and encouragement. Arnold is pointing at you to make you think like he is directing this magazine personally to you. What throws me off about this magazine is the girl on the right hand side in under garments. You are first under the impression this is a magazine about success, leadership, and business; however after your eyes are drawn to the woman it seems to make you think Arnold is saying if you are successful you can be like this and have any girl you want. That might be a little to much but that is an honest opinion of how the cover makes me feel. It goes onto to add a title about her being British, does this mean if you are in politics you get foreign women. I do not understand the purpose of that image. This cover has an asymmetrical design creating balance on both sides of the cover with different elements. Arnold and his success is the center of the page and the main focal point of this magazine. The titles are varied but seem to all speak about successful people or results. You have words like legend, next governor, and achievement which all represent success. But you still have your other titles which seem to be areas of interest rather than success stories: rock'n'roll, whats good-what blows, fiction, science, and American music. This magazine seems to mix success and interests together to draw in more customers.
2 What is the main purpose of this magazine?The main purpose of this magazine appears to be informative to give you information about topics related to success and interests such as music or politics. It is persuasive in some areas but basically it seems to be an informative magazine. It might be persuasive in trying to change your opinions about certain topics but this magazine is not trying to get you to buy anything, other than the magazine itself.
3. Describe who you believe is the magazine's intended readership.The magazine is most likely directed to males between the ages of 25 and 60; however it may also be directed to women between the ages of 25-35. It is directed to individuals who are interested in success, music. politics, and whats happening in the world around us.
4. What lifestyles, values, points of view are represented or omitted?I think this represents a higher lifestyle and provides information about the famous people or politicians it is not related to the everyday life of an average citizen.
1. What are the differences between the two covers? What techniques are used to attract your attention? Pay attention to body language, clothing, camera angle, lighting, color, eye contact ect. How do the difference influence what you think and feel about the person. In the first one about Muscles they creator uses very warm colors to give you a powerful and hot look. It is bringing up the intensity levels and making you feel very anxious. Arnold represents a very tough and muscular person. Arnold is wear very fitted clothes that represent a workout style and emphasize his muscles. The color scheme includes warm colors, white, and black. The white is creates a good contrast against the warm colors really making the titles pop or stand out. The yellow in the font is used as a reinforcement color reenforcing those main points in white. The atmosphere they are creating makes one feel the need to be tough and strong. The mood created is one of hope of being powerful and reaching your goals. It brings the audience in with the question how to I get there, how do I become powerful and strong. In the second magazine the creator has used cool colors to make the reader seem at ease and secure. They are speaking about Arnold being governor so they want to create a mood that is relaxed, comfortable, and a feeling of security. Notice that there are not many contrasting colors that really make the titles pop, rather darker shades of blue are used along with white and black. They use a Maroon to standout with Arnold's name, notice that this is the only text on the page in maroon, and it matches his tie interconnecting the name and the person. He is dressed for success and power again giving you that feeling of security. I think that the image of the woman throws the feeling off and gives a mixed or confused feeling about the image though.
1. What do you find appealing or not appealing about the cover of the magazine? I think in each magazine the colors were represented well with the combination of the fonts and title colors. On the second magazine I did not see how the image of the girl fit into the purpose of the magazine.
2. What elements in the design make it appealing or not appealing? As I spoke about in earlier comments the use of colors, contrast, asymmetrical design, and the Z patter where represented very well in both covers.
3. What elements are included on the cover to sell this magazine? Consider title, imagery, sensationalized headlines, exclusive articles, secrets, gossip, free gifts, and celebrity news.The titles grasp the interest of the reader's. Arnold is used since he is very well known and famous.
4. Describe the type of content in one issue. I think that I described this is very good detail in the parts above for the first question. The first magazine really directs its attention to image and muscle size. I think the layout of this cover along with the lighting and colors is a success.
5. What products or services are advertised in the issue? In the first magazine there seems to be some type of product or workout they are trying to get you to look in the magazine for.
6. What lifestyle, values and messages are being promoted by the contents in the issue? Again this was mentioned in detail above. The first magazine is directed toward those who are interested in their appearance and muscle mass where the second magazine is directed towards those who are interested in success, leadership, politics, and music.
7.Describe the demographics for what you think may be the magazine’s intended target readership. Consider age, sex, interests and socioeconomic status.This is specified for each magazine above.
8. What features of the magazine indicate to you that this is the intended readership? Colors, appearance and topics.
9. What personalities or celebrities are used to promote this magazine? Successful personalities, athletic or powerful personalities. Arnold is used.
10. Are these personalities or celebrities promoting or challenging stereotypical messages? How?I think they are promoting well for each topic. They each seem to represent the focus and the message successfully.